INTRODUCTION
Established in 1976, LOTTE CHEMICAL has been
solidifying its position by localizing cutting-edge petrochemical technologies
and concentrating its efforts on the steady development of technologies. Merged
KP Chemical and changed corporate name to LOTTE CHEMICAL.
LOTTE CHEMICAL’s Yeosu, Daesan, and Ulsan plants boast of
the largest scale of domestic and international operations. The company has
accomplished vertical systematization with respect to raw materials and
products through steady plant and business expansion as well as production of
basic petrochemical raw materials and products such as olefin and aromatics.
Among the high-quality products produced by LOTTE CHEMICAL through its
efficient processes are ethylene, HDPE, LDPE, LLDPE, PP, functional resin, EG,
SM, PIA, PET, etc. Moreover, the LOTTE CHEMICAL Research Institute in Daejeon
is establishing a solid foothold in the domestic petrochemical field through
the steady development of new products. LOTTE CHEMICAL’s products are being distributed to 152
countries around the world. With the acquisition of Pakistan’s
PTA in 2009, Artenius in the UK in 2010 and Titan Chemical Corp., LOTTE
CHEMICAL is now able to efficiently supply excellent products to an increasing
number of countries.
The company is further accelerating its
efforts to strengthen its global competitiveness by establishing overseas
branches in Hong Kong, Russia, and USA, along with the sales corporation in
China for active sales activities both in domestic and abroad. As Asia’s
top chemical company, LOTTE CHEMICAL will become a global chemical company that
genuinely cares for the improvement in the quality of humanity and a balance
with the environment.
Question 1: List and describe the
information required of HPC's new management system. What problems was the new
system designed to solve?
Information Requirement
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Problems was the new system designed to solve
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Reliable
report
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Report that are able to accurately measure management
performance and provide useful, accurate information for increasing sales and
reducing costs
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Utilize data
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-Report must up to
date not need to sanitized to “look better” to senior management
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Fast
report
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Anytime access on the report any where and anytime
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Enterprise
wide visibility
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Can access and share the data easily across
the various business unit and functions
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Question 2: To what extend were “ people”
problems affecting management decision making at HPC? What were some of the
management, organization and technology issued that had to be addressed by the
new system? How did system's designer make the system more 'people- friendly'?
-To what extend were “ people” problems
affecting management decision making at HPC?
Individual managers
were processing and manipulating the data to make their departments look better
to senior management. The report data were somewhat stale and presented only on
periodic basic. Executives at he chemical firm wanted access to
the data before they went through manipulation or processing. They didn’t want each department’s own interpretation report thus delay the report
to management. The executives wanted anytime access to the most timely data but
they did not want to be overloaded with unnecessary data so they could focus on the “watch-up indicators”
-What were some of the management,
organization and technology issued that had to be addressed by the new system?
Up to date information
can be shown during the meeting to ensure all discussions and
decision making are based on the consistency and timely view of the data. An executives can access the data at anytime
to get a more accurate and timelier picture of how their organization is
performing without any outside interpretation. No longer do top level decision
makers i.e. to send their staff members on data-hunting excursions. The staff
should know data is available and how to get it to expedites their decision
making process. The system should be more
user friendly.
How did system's designer make the system
more 'people- friendly'?
- Web access from multiple location.
- Required little training on how to use the system.
- Well designed– user friendly screen and data entry forms.
- Simple and easy to updates.
- Easy to troubleshoot Efficient
Question 3 : What role did end user
play in developing HPC's new system? How didi the projects team make sure users
were involved? What would have happened to the project if they had not done
this?
What role did end user play in developing
HPC's new system? How didi the projects team make sure users were involved?
a) Interview and discuss with department
involved
- IT organization started by asking executives to list existing report they were received and to access the usefulness of each.
- To list existing reports, executives were asked if there were additional report od data from which of their organizational group were benefit. The dialogue proved very helpful in developing the right set of reports and dashboard for executives
- Meeting with executives at different location where the system was being rolled out to received any users requirement.
b) Campaign
- Project team encourage users to start working with the new system
- Discussion and explain with executives regarding the system benefit.
- Continuous campaign and awareness program to executives to ensure their use the system effectively
c) Benchmark with
others and develop strategy
- Benchmarks with other companies in the industry that can provide a good look at what data brings to most value.
- Discussion with executives about benefits of the new systems as well as how to use it.
What would have happened to the project if
they had not done this?
- Less refine data as required by the users and for management decision making.
- It will create unpleasant experience for the end user should there is any hick up.
- Inaccurate or untimely data flowing into executives dashboard.
Question 4 : What other step did
HPC's take to make sure the system was successful?
Phase approach
Rather than pushing a new system into
executives in the ERP life cycle ERP software and confident with the quality of
the report
Emphasized benchmark
Emphasized the important
of benchmarking before designing and implementing an executive facing system
Modern interface & mobile access
Executives can immediately accessing report
and dashboards on daily, weekly and
monthly basic. Mobile devices providing anytime, anywhere access to the new
systems
Question 5: What types of
system-building methods and tools did HPC use for building its system?
Type of system-building methods
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Tools did HPC use for building its system
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SAP BusinessObjects
Dashboards
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-A drag and drop
visualization tool designed to create interactive analytics for powerful,
personalized dashboard.
-To make the data
easily accessible, the system displayed a very intuitive web-based user
interface.
-Used for performance
management, planning, reporting, query and analysis and
enterprise information management.
-Provide self-service
access to data from databases and excel-spread-sheets.
-An ad hoc query,
reporting and analysis tools that is
used to create queries or use existing
reports, format retrieved information and perform analysis to understand
trends and root cause.
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Question 6 : What were benefit of the
new system? How did it change the way Honam ran its business? How successful
was this system solution?
Benefit
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Change the way
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Successful system solution
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Unbiased
Data
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Executives no longer are limited to sanitized
scale data in an outdated presentation format.
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Accurate data
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Timelier
decisions
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Reduce time to collect, process and track
data for decision making. Delivers timely information and various analytics
to end users.
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Efficient result & right decision
making
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Improved
business
competitiveness
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Ensure consistency of information and establishes
structure for global sharing of information.
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Increase business competitiveness through
global used of information system.
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Improved
accessibility
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Display data via management, cockpits,
dashboard or widgets.
Provides unstructured .to ensure
readability
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Get up to date data and easy to prepare a report
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